Manufacturing and distribution companies face an ever-widening range of customer demands as they serve increasingly diverse markets across dynamic global economies. Understanding these changing customer demands and crafting attractive value propositions to serve them is becoming increasingly critical for profitable growth and business retention. Previous one-size-fits-all supply chain strategies cannot adequately or profitably achieve this goal. Instead, companies must segment their supply chain strategies and operations to balance cost-to-serve with the value to the business for each segment.
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