Collateral:Dr Pepper Snapple Group Wins More Business and Transforms its Category Management Process with JDA Planogram Generator

Brief Overview

As the a leading soft-drink maker, Dr Pepper Snapple Group (DPS) battles the top two names in the cola wars with brands that include Dr Pepper, 7UP and Canada Dry. DPS leverages JDA's Planogram Generator solution to quickly mass-produce store-specific planograms for its retail customers. As a result, the company has increased its retail partnerships without adding headcount and is able to reset retailers planograms twice a year or more.

Benefits include:

• A boost in the number of retail partnerships without increasing headcount
• Ability to mass produce planograms for retailers of any size
• Optimized days of supply
• Increased inventory turns
• Reduced excess inventory leading to an increase in cash flow
• Ability to reset retailers' planograms twice a year or more
• Improved accuracy rate of 99 percent
• Increased efficiency: new planogram-generation model requires two people and about 40 hours compared to the previous model, which required a team of 10 and 600 hours to complete the same number of planograms

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