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Collateral:Unlocking the Secrets of Web-to-Store Integration

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Brief Overview

More and more retailers are strategizing better methods to integrate their brick-and-mortar stores with online channels. Although the evolution to online merchandising has not been without challenges, e-commerce has rapidly been embraced by consumers and online retail sales remain high despite choppy economic conditions.
http://www.jda.com/realresultsmagazine/view-article.cfm?did=649

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