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Collateral:Bimbo Bakeries Improves Market Share and Overall Profitability with JDA’s Category Management Solutions

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Brief Overview

With an expanded product set, Bimbo Bakeries USA implemented JDA Software solutions to optimize its category management processes, help meet business goals and deliver full value to its customers.

Benefits include:

• Created more tailored assortments that meet the specific category requirements of each retail partner

• Optimized the analysis and decision-making processes inherent to category management

• Increased competitive advantage by optimizing product decisions

• Improved category growth

• Streamlined the execution of top-level category plans

• Maximized profits

• Extended customer loyalty

• Improved consistency and accuracy of planograms

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