Brief OverviewRelentless advances in digital technology innovations have changed the way consumers interact with retailers. Today, customers are shopping, browsing and buying across multiple retail arenas simultaneously. Along the way, they are demanding a consistent and inspiring brand experience.
As technology, connectivity, and touch points expand, so do shopper expectations. For retailers in the digital age, change is the new normal. Survival demands change. Retailers must shift to All-Channel Retail to deliver smart, seamless and frictionless shopping experience – anytime, anywhere.
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