In response, retailers must re-evaluate their entire enterprise – including the people, processes and technologies that support them – to evolve and transform their operating model. To succeed, they must orchestrate a cohesive, multi-dimensional brand experience – from browsing and buying to fulfillment - to profitably and consistently engage shoppers throughout the entire shopping journey.
To achieve a competitive edge in the new era of retail and put retail in sync, retailers must adopt the Five Tenets of a Synchronous Shopping Retail Model in order to re-capture profitability and outmaneuver the competition:
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